Hilton Head Island, SC metro area Housing Market

Cold Market

Comprehensive housing market data for the Hilton Head Island, SC metro area metro area. Track home prices, inventory, days on market, and competition — updated monthly for real estate investors.

Data period: January 2026

Median Sale Price

$578K

5.8% YoY

Days on Market

73 days

5.8% YoY

Active Inventory

2,181

5.5% YoY

Homes Sold

407

1.8% YoY

Cold Market

Inventory is high and homes are sitting longer — a buyer's market.

Hilton Head Island, SC metro area Market Summary

The Hilton Head Island, SC metro area housing market is cooling down. As of January 2026, the median home sale price is $578K, up 5.8% year-over-year. Homes are spending a median of 73 days on the market, 5.8% longer than a year ago.

There are 2,181 homes for sale — 5.5% more than last year. With 5.4 months of supply, this is a balanced market. 642 new listings were added during this period, down 0.5% year-over-year.

Homes are selling for 96.7% of their list price on average, suggesting room for negotiation. 7.9% of homes sell above their asking price. 26.0% of listings have had a price drop.

Market Opportunity Score

Based on current market conditions

86

Contributing Factors

Months of Supply 5.4
Days on Market 73
Price Drops 26.0%
Sale-to-List Ratio 96.7%
Market Temperature Cold

How This Market Compares

vs. National Median

Median Price (National: $423K) 36.7%
Days on Market (National: 66) 10.6%
Inventory (National: 1,210,379) 99.8%

vs. South Carolina Median

Median Price (South Carolina: $388K) 49.0%
Days on Market (South Carolina: 93) 21.5%

Investor Takeaway

The cooling market may present buying opportunities with less competition and more negotiating leverage. High inventory relative to sales pace means buyers have options and sellers may be flexible on price. A significant share of sellers are cutting prices, which can signal motivated sellers and potential deals. Prices are 37% above the national median. Focus on rent-to-price ratios to ensure deals still cash flow.

Hilton Head Island, SC metro area Market Trends

Median Sale Price

Median Days on Market

Active Inventory

Homes Sold

Price per Square Foot

Sale-to-List Ratio

New Listings

Listings with Price Drops

Detailed Market Metrics

Median List Price

$549K

Price per Sq Ft

$305

Sale-to-List Ratio

96.7%

Months of Supply

5.4

Sold Above List

7.9%

Price Drops

26.0%

New Listings

642

0.5% YoY

Pending Sales

543

Off Market in 2 Weeks

25.6%

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Housing market data provided by Redfin, a national real estate brokerage. Not financial advice. Always consult a qualified professional before making investment decisions.